When I searched on Ahrefs" Jawan review" it showed 4 keywords and volume of 10, while in SEMrush it shows 65 keywords and 720 as a volume. Why? I am now doubtful in both tools.

 the world of SEO tools and their varying keyword data! It's not uncommon to encounter discrepancies between different SEO tools when it comes to keyword volume and other metrics. While I can't provide specific insights into the discrepancies between Ahrefs and SEMrush for the specific query you mentioned, I can shed some light on why such variations may occur:


1. Data Sources: Ahrefs and SEMrush rely on different data sources to gather keyword information. They have their own proprietary algorithms and partnerships with various third-party providers. These differences in data sources and partnerships can lead to variations in the volume and number of keywords reported.


2. Methodology and Sampling: Each SEO tool employs its own methodology for collecting and processing keyword data. This can involve sampling a subset of the entire keyword universe, using different algorithms to estimate search volume, or applying different filters and criteria to determine keyword relevance. These variations in methodology can result in differing keyword counts and volume estimates.


3. Update Frequency: SEO tools update their databases at different intervals, which means they may have different access to the latest keyword data. If one tool has recently updated its database while the other has not, it can lead to differences in the reported keyword volume.


4. Geographic Variations: Keyword volume can vary depending on the geographic region being analyzed. It's possible that Ahrefs and SEMrush have different default settings or data sources for regional keyword analysis, leading to variations in the reported volume.


It's important to note that SEO tools are designed to provide estimations and insights, but they may not always provide an exact representation of search volume or keyword data. They can still serve as useful indicators and comparative tools for SEO analysis, but it's wise to consider them as guides rather than absolute truths.


To gain a better understanding of the keyword landscape, it can be helpful to use multiple SEO tools, cross-reference their data, and consider other factors such as search trends, user intent, and your specific target audience when conducting keyword research.

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